Bernisa / Graphic Designer

TL;DR

As a premium homebuying advisory service, Nomad Homes needed a refined design vision and language that matched the expectations of its high class audience. Partnering closely with marketing and the advisors team, we created a tailored digital experience grounded in market and user research.

As a premium homebuying advisory service and a focus on expert end-to-end support, Nomad Homes needed a refined design vision and language that matched the expectations of its high class audience.

As a premium homebuying advisory service, Nomad Homes needed a refined design vision and language that matched the expectations of its high class audience.

Scope of Work

Role

Led the rebranding visual direction and website development

Role

Led the rebranding visual direction and website development

Visual Direction

Owned the overall design vision, reviewing and approving all brand deliverables.

Visual Direction

Owned the overall design vision, reviewing and approving all brand deliverables.

Website Development

Designed new guidelines, dedicated pages, responsive screens end-to-end, HTML and UTM implementation.

Website Development

Designed new guidelines, dedicated pages, responsive screens end-to-end, HTML and UTM implementation.

CMS Development

Designed, architected and implemented a Webflow-based CMS to showcase property developments.

CMS Development

Designed, architected and implemented a Webflow-based CMS to showcase property developments.

User Research

Collaborated on brand and UX audits, followed by prototype testing to guide a user-centered rebranding.

User Research

Collaborated on brand and UX audits, followed by prototype testing to guide a user-centered rebranding.

Brand Assets

Defined guidelines for all marketing assets and created supporting materials.

Brand Assets

Defined guidelines for all marketing assets and created supporting materials.

Email Design

Created responsive email templates in customer.io to integrate them into automated workflows.

Email Design

Created responsive email templates in customer.io to integrate them into automated workflows.

< Before >

< After >

The Challenge

The existing visual identity and website failed to resonate with Dubai’s luxury-driven sophisticated audience, both visually and functionally.

Solution

Revamped the visual identity and digital experience to align with the target audience and their expectations — elevating the design language, crafting a high-end intuitive website, and clarifying messaging.

Goals

Refine the visual identity to resonate with the target audience and strengthen brand recognition.

Redesign the website to deliver a seamless user experience and activate it as a direct acquisition channel.

Align visual design with messaging and content to communicate value and key differentiators.

Discovery

Laying the Foundation for Design:

Conducted a joint analysis of the existing brand and website, combining user interviews, UX evaluation, competitor analysis and stakeholder input.

Design Ideation

Translating insights into the new branding and UI Design

We translated our research into two distinct visual directions. Through moodboards, iterative reviews, and collaborative feedback sessions, we aligned on a solution that captured Dubai’s lifestyle and refined neighbourhoods; where modern design meets the warmth of sand, sea, and sky.

Through moodboards, iterative reviews, and collaborative feedback sessions, we aligned on a solution that captured Dubai’s lifestyle and refined neighbourhoods; where modern design meets the warmth of sand, sea, and sky.

Key Design Decisions

Modern and elegant typography, clear readability

Soft color scheme inspired in Dubai's natural tones

High-impact property imagery priorization

Editorial-inspired layouts, generous spacing

Final Website Prototypes

Design Validation

Validating the Design Vision: we tested the final prototypes with real users (buyers and investors already familiar with Dubai’s real estate scene).

Design Validation

Validating the Design Vision: we tested the final prototypes with real users (buyers and investors already familiar with Dubai’s real estate scene).

Delivery & Launch

The website was developed on Webflow, where I ensured that all pages adhered to guidelines and every asset was correctly executed.

Custom HTML was also implemented for tracking and lead forms, enabling the marketing team to monitor and gather leads effectively.

Outcomes

Having a cohesive and consistent application of a visual identity played a pivotal role in the marketing strategy, enhancing targeted campaign performance and contributing to generating qualified leads and closing deals.

+110% Lead Increase

From 413 in Sept to 867 in Oct

837 Leads in November

Sustained growth post rebrand

CPL Dropped 53%

Special Shoutouts

Cristina Iglesias

UX Designer

Abiraj Pramod

Performance Marketing

Carla Vidal & Kaluama Ribeiro

Marketing Strategy

Visual Identity and Website Redesign for Dubai's Luxury Property Market

Visual Identity and Website Redesign for Dubai's Luxury Market

Role

Visual Direction

Web design

UXUI

Branding

Client

Nomad Homes (Home-buying Advisory)

Deliverables

Brand Guidelines, Graphics, Website, CMS, Emails

Year

2024

Role

Visual Direction

Web design

UXUI

Branding

Client

Nomad Homes (Home-buying Advisory)

Deliverables

Brand Guidelines, Graphics, Website, CMS, Emails

Year

2024

Intro

The challenge was to lead the redesign of the visual identity to resonate with Dubai's high net worth homebuyers and property investors, clarifying the value proposition and simplifying the user journey into a smooth, integrated experience.

The challenge was to lead the redesign of the visual identity to resonate with Dubai's high net worth homebuyers and property investors, clarifying the value proposition and simplifying the user journey into a smooth, integrated experience.

Scope of Work

Goals

Refine the visual identity to resonate with the target audience and strengthen brand recognition.

Redesign the website to deliver a seamless user experience and activate it as a direct acquisition channel.

Align visual design with messaging and content to communicate value and key differentiators.

Discovery

Laying the Foundation for Design: Conducted a joint analysis of the existing brand and website, combining user interviews, UX evaluation, competitor analysis and stakeholder input.

Design Ideation

Translating insights into the new branding and UI Design

Key Design Decisions

Modern and elegant typography, clear readability

Soft color scheme inspired in Dubai's natural tones

High-impact property imagery priorization

Editorial-inspired layouts, generous spacing

Final Website Prototypes

Design Validation

Validating the Design Vision: we tested the final prototypes with real users (buyers and investors already familiar with Dubai’s real estate scene).

Design Validation

Validating the Design Vision: we tested the final prototypes with real users (buyers and investors already familiar with Dubai’s real estate scene).

Delivery & Launch

The website was developed on Webflow, where I ensured that all pages adhered to guidelines and every asset was correctly executed.Custom HTML was also implemented for tracking and lead forms, enabling the marketing team to monitor and gather leads effectively.

The website was developed on Webflow, where I ensured that all pages adhered to guidelines and every asset was correctly executed. Custom HTML was also implemented for tracking and lead forms, enabling the marketing team to monitor and gather leads effectively.

Outcomes

Having a cohesive and consistent application of a visual identity played a pivotal role in the marketing strategy, enhancing targeted campaign performance and contributing to generating qualified leads and closing deals.

+110% Lead Increase

837 Leads in November

CPL Dropped 53%

Special Shoutouts

Laying the Foundation for Design:

Conducted a joint analysis of the existing brand and website, combining user interviews, UX evaluation, competitor analysis and stakeholder input.

The website was developed on Webflow, where I ensured that all pages adhered to guidelines and every asset was correctly executed.

Custom HTML was also implemented for tracking and lead forms, enabling the marketing team to monitor and gather leads effectively.

The website was developed on Webflow, where I ensured that all pages adhered to guidelines and every asset was correctly executed.

Custom HTML was also implemented for tracking and lead forms, enabling the marketing team to monitor and gather leads effectively.